Abstract: Systems, methods, and associated software for evaluating financial performance of syndication investments (or other advertising or marketing investments) are provided. A financial performance evaluating system, according to one implementation, includes a first analyzing module configured to determine an organization's donor income from donors within a designated market area. The financial performance evaluating system also includes a second analyzing module configured to determine the programming cost to air programs in the designated market area. From these, a processing module is configured to calculate one or more financial metrics based at least on the donor income and programming cost.