Abstract: A fishing lure includes a weighted hydrodynamic head, mated artificial bait and pivoting hook. The weighted hydrodynamic head includes an integrally molded, conically-shaped or pyramid-shaped malleable body with a plurality of fins projecting laterally therefrom, a blunt leading edge, a trailing edge, a central passage extending from the leading edge to the trailing edge, and a slot formed in the side of the body and extending into the central passage. The weighted hydrodynamic head is made of a dense material such as lead. The hook is an offset hook including an eyelet, a proximal shank, an offset bend section, a distal shank, a u-shaped bend and a pointed barbed tip. The distal shank and proximal shank are substantially parallel. The eyelet, which projects through the central passage in the leading edge and the distal shank, is aligned with and extends longitudinally from the slot.