Abstract: A system for creating and displaying an advertising message on an cord or string. In the preferred embodiment, the system includes a two piece construction made up of an internal gripping sleeve that attaches to the cord or string and a fixture that includes a bore for receiving the sleeve. The bore includes a foam internal surface that permits the fixture to forcibly slid over the internal sleeve but also has a tendency to attach itself to the sleeve when not moved by the user. The external surface of the fixture includes a displayed message.

Abstract: A system for creating and displaying an advertising message on an cord or string, such as a head phone cord or pull string for clothing. In the preferred embodiment, the system includes a two piece construction made up of an internal gripping sleeve that attaches to the cord or string and a fixture that includes a bore for receiving the sleeve. The bore includes a foam internal surface that permits the fixture to forceably slid over the internal sleeve but also has a tendency to attach itself to the sleeve when not moved by the user. The external surface of the fixture includes a displayed message.