Abstract: A technique for generating and evaluating candidate trademarks includes providing a user interface so that a user can specify various criteria via respective interactive controls. The technique further includes searching one or more databases to identify lexical units related to the criteria, applying a set of combination rules to the identified lexical units to generate candidate trademark terms, including calculating respective relationship scores indicative of how closely the candidate trademark terms satisfy the criteria, ranking the candidate trademark terms based on the relationship scores to generate an ordered list, and providing the ordered list of the candidate trademarks and indications of the respective relationship scores via the user interface.

Abstract: In response to a query including a proposed trademark and or more search parameters, a system receives search results, each including at least one ascertainable text-based property and a numeric score indicative of a measure of similarity between the search result and the proposed trademark. To generate an interactive graphical representation of the search results, the system (i) generates a reference indicator for the proposed trademark at a reference location in the interactive graphical representation, (ii) determines, for each of the search results, a first offset along a first axis and a second offset along a second axis relative to the reference location using the numeric score and the at least one ascertainable text-based property of a respective search result, and (iii) generates, for each of the search results, a search result indicator in the interactive graphical representation, in accordance with the determined first and second offsets.