Abstract: Disclosed herein is a mobile advertisement processing method. The method is performed by a mobile terminal and an advertisement server connected over a network to an application server for providing an application. An advertisement to be exposed on the application and an advertisement completion condition are set. Advertisement data to be played on the application is provided in response to a request of the application run in the mobile terminal. Notification of whether the user has recognized the advertisement is received through the application, and exposures of the advertisement are totalized. Accordingly, the present invention prevents users from getting tired with application-based mobile advertisements, and allows the users to positively respond to mobile advertisements, thus improving advertising effects.