Abstract: Systems, methods, and computer-readable media are disclosed for optimizing selection of television advertising inventory. In one embodiment, a method may include receiving a set of available ad inventory from a traffic system server, where the set of available ad inventory is received from a hardware component in communication with the traffic system server. The method may include identifying a futuremost ad in the ad inventory representing an end of the first future time period, receiving a traffic system schedule indicative of planned television programming and historical television programming by the traffic system server, and determining that a correlation between a previous traffic system schedule portion selected from the historical television programming and the planned television programming meets an inventory prediction threshold.
Type:
Grant
Filed:
July 21, 2016
Date of Patent:
May 29, 2018
Assignee:
COX MEDIA GROUP, LLC
Inventors:
Bradley R. Smith, Shereta Williams, Ron Curtis, Lawrence Catchpole