Patents Assigned to COX MEDIA GROUP, LLC
  • Patent number: 9986275
    Abstract: Systems, methods, and computer-readable media are disclosed for optimizing selection of television advertising inventory. In one embodiment, a method may include receiving a set of available ad inventory from a traffic system server, where the set of available ad inventory is received from a hardware component in communication with the traffic system server. The method may include identifying a futuremost ad in the ad inventory representing an end of the first future time period, receiving a traffic system schedule indicative of planned television programming and historical television programming by the traffic system server, and determining that a correlation between a previous traffic system schedule portion selected from the historical television programming and the planned television programming meets an inventory prediction threshold.
    Type: Grant
    Filed: July 21, 2016
    Date of Patent: May 29, 2018
    Assignee: COX MEDIA GROUP, LLC
    Inventors: Bradley R. Smith, Shereta Williams, Ron Curtis, Lawrence Catchpole