Abstract: Aspects of the disclosure include generation and management of promotional campaigns that can provide a satisfactory performance for a specific amount of resources allocated to the campaigns. In one aspect, at least one of the promotional campaigns can be distributed via media channels that pertain to an organization that administers the promotional campaigns and/or media channels associated with a third-party partner (e.g., a syndication or reseller partner) of such an organization. In another aspect, a promotional campaign can be developed for a predetermined resource allocation, where the promotional campaign can include satisfactory offers that can reach a satisfactory audience at an adequate time via an adequate distribution channel. In order to attain an adequate level of transactions, the promotional campaign can be dynamically restructured based on performance of the campaign across distribution channels available for the predetermined resource allocation.