Abstract: A method and system classifies a venue by analyzing venue data from a venue website. The method includes receiving preliminary venue-related data. The method includes scanning the venue website to retrieve venue data, wherein scanning the venue website includes retrieving the venue data from HTML pages, text documents, PDF documents, and images. The method includes retrieving verifiable venue data from the venue data. The verifiable venue data is a subset of the venue data. The method includes analyzing the verifiable venue data by comparing the verifiable venue data to the preliminary venue-related data and determining a probability level for the venue URL from the comparison. If the probability level for the venue URL is equal or greater than a first probability level, the venue website data is further analyzed to extract attributes and attribute counts in a robust and context-sensitive way.