Abstract: A computerized method for providing targeted offers to a subset of a plurality of users. The method comprises receiving offer data from an offerror, receiving a filtering parameter for the offer data, generating an offerror profile, which includes the offer data and the filtering parameter; comparing the offerror profile to a plurality of user profiles; determining a matching user profile from the plurality of user profiles; and forwarding an offer to a user account that is associated with the matching user profile, wherein the offer data includes the offer.