Abstract: Consumer activity tracking. Example embodiments include: providing a first web page to a consumer's from a first entity, the first web page showing a product; placing a first beacon packet on the consumer, the first beacon packet indicating the consumer was shown the product by way of first web page; providing a second web page to the consumer, the providing the second web page from a second entity, the second web page showing the product, and a request for the second web page does not include attribution of the request; initiating acquisition of the product by the consumer by way of an acquisition web page provided from the second entity; determining, by the second entity, that the consumer was shown the product by way of the first web page prior to initiating acquisition by the consumer; and attributing advertising credit to the first entity responsive to the determining.

Abstract: An exemplary embodiment of a method for filtering financial advertising may include receiving advertising groupings from a financial institution, where the groupings include a group identifier and one or more advertisements; receiving identity information from a credit consumer and providing the identity to a credit bureau; the credit bureau retrieves consumer credit history including consumer credit attributes; receiving a list of group identifiers from the credit bureau, where the list is generated by the credit bureau for each of the advertising groupings by adding the group identifier to the list if the credit consumer credit attributes satisfy a group financial criteria provided to the credit bureau by the financial institution; identifying the financial advertisements from the advertising grouping, where the group identifier for the advertising grouping corresponds to the group identifier from the list of from the credit bureau; and providing the financial advertisement to the consumer.