Abstract: A system and method for determining optimal pathways to a predetermined goal, including generating a unique code for an event within a plurality of data records, where the same unique code will be generated for similar events; constructing at least one pathway using the unique codes based on the events, wherein the at least one pathway includes at least one segment; determining a goal, wherein the goal is the end of the at least one pathway; comparing the at least one pathway to other pathways sharing the determined goal; and optimizing the pathway for achievement of the determined goal.