Abstract: A system and a method for applying and/or reading a labelling of a product. Here, the system for applying a labelling of the product includes a picture generator, configured for producing a picture pattern and for the pictorial fragmentation of the produced picture pattern into at least two picture parts, an application device configured for applying at least one of the picture parts onto at least one part of the product, as well as a first computation unit, including a first data bank, configured for storing a representation of the produced picture pattern. The system for reading the labelling of the product includes a second computation unit, including a second data bank, configured for storing a representation of a picture pattern, as well as a verification device, configured for reading at least two picture parts, for putting together the picture parts into a composite picture pattern and for verifying the composite picture pattern.