Abstract: A method and an apparatus (system) for support in performing the method is provided to configure products and/or services in support of preparing quotations, orders, and fulfillment requests in support of a Customer Relationship Management (CRM) system and method. More specifically, a method and an apparatus (system) is provided for supporting the quotation, ordering, and fulfillment of products and services by aiding in the configuration of products and/or services in an automated and efficient fashion.