Abstract: A system and method by which users desiring to improve and maintain their health, to resist disease and bodily malfunction, increase their productivity, and decrease their health care costs may record their daily activities, food intake, and various health measures on an internet-based web site. Software at the site provides an automated shaping process, setting individualized eating, activity, and health progress goals, using a formula that increases the probability that each goal will be achieved, immediately informing the user when he or she has made progress towards or achieved a goal, and awards points which users can exchange for their choice of incentives. Graphic feedback on user progress towards long-term eating, activity and health goals is provided. It calculates the number of current lifestyle disease risk factors from user eating, activity, and health measures and provides individualized advice on how to reduce disease risk. A health coach may be engaged.