Abstract: The present invention provides a frame for attaching a license plate or novelty plate to a vehicle, which frame includes a series of ornaments. The frame is constructed to enable an easy method of inserting and retaining the ornaments in the frame. The substantially rectangular frame surrounds an area suitable for viewing the plate when the frame is held adjacent to the plate by fasteners attaching the frame and the plate to the vehicle. A channel formed in the frame is suitable for receiving multiple ornaments. Assembly of the frame is particularly easy when the channel is accessible from the back of the frame. Dividing bars in the channel separate adjacent ornaments at desired intervals, while allowing the ornaments to be viewed from the front of the frame. A retaining mechanism holds the ornaments in the channel. A stopping mechanism prevents the ornaments from exiting the frame.