Abstract: This invention relates to the field of computer-assisted methods for customer data evaluation and communication of customized sales offers of financial products to customers based on data evaluation. In a preferred embodiment, a system comprising a software module generates pre-approved financial product offers, such as credit offers, after evaluating information retrieved from internal and/or external databases which contain customer information. The system is particularly suitable for generating pre-approved multi-product offers from the suite of products a user institution has available in addition to a default offer.