Abstract: Techniques for monitoring user activities at a web site and for initiating an action when it is determined that the user has exited the web site. In response to a user accessing a web page stored by a web site, an embodiment of the present invention periodically monitors the user's activities at the web site and checks if the user has exited the web site. At least one action is initiated when it is determined that the user has exited from the web site. According to an embodiment of the present invention, the actions comprise displaying a form to the user. Actions initiated by an embodiment of the present invention may be customized based upon user information and information about the user's activities at the web site.