Abstract: Methods and systems analyze the efficacy of mobile marketing and advertising taking into account more than those attributes which were originally selected for the selected target profile(s) associated with a mobile marketing or marketing or advertising campaign. More specifically, the analysis includes consideration of profile attributes that need not be subsets of the specified profile attributes. The analysis results may then be used to manage future mobile marketing or marketing or advertising campaigns or campaign phases more effectively.
Type:
Application
Filed:
May 15, 2008
Publication date:
November 20, 2008
Applicant:
CVON Innovation Services Oy
Inventors:
Janne Aaltonen, Timo Ahopelto, Geoff Morley, Sami Saru