Abstract: A method and apparatus for an editable personalized ring back tone service in a telephone communication is disclosed in the present invention. The apparatus may include a master content provider server storing at least one personalized ring back message, an internet data center connected to the master content provider server and a participating telephone service provider for retrieving the personalized ring back message when a called party is the subscriber and delivering the personalized ring back message to be heard by a calling party while connecting to the called party, and an authoring tool for generating and editing the personalized ring back message to be uploaded to the master content provider through a public website.