Patents Assigned to CyberGold, Inc.
  • Patent number: 5855008
    Abstract: The present invention provides an approach for distributing advertising and other information over a computer network. Attention brokerage is the business of buying and selling (brokering) the "attention" of consumers. It can be used to provide direct, immediate payment to a consumer for paying attention to an advertisement or other information. This compensation may be used directly or indirectly to compensate the owners of content or may be used for other purposes. The link between the ad and the appropriate viewers provided by reference to a data base of digitally stored demographic profiles of potential users. Such ads may be viewed as "negatively priced" information because consumers are paid for their attention to the information. Private profiles may be maintained for different consumers and consumer information may be released only based on consumer permission. Consumers may be compensated for allowing their information to be released. Information can be routed based on demographics.
    Type: Grant
    Filed: August 28, 1997
    Date of Patent: December 29, 1998
    Assignee: Cybergold, Inc.
    Inventors: A. Nathaniel Goldhaber, Gary Fitts
  • Patent number: 5794210
    Abstract: A system provides for the immediate payment to computer and other users for paying attention to an advertisement or other "negatively priced" information distributed over a computer network such as the Internet. Called Attention Brokerage, this is the business of brokering the buying and selling of the "attention" of users. A further invention, Orthogonal Sponsorship, allows advertisers to detach their messages from program content and explicitly target their audience. A special icon or other symbol displayed on a computer screen may represent compensation and allow users to choose whether they will view an ad or other negatively priced information and receive associated compensation. Targeting users may be provided by reference to a data base of digitally stored demographic profiles of potential users. Information can be routed to users based on demographics, and software agents can be used to actively seek out users on a digital network.
    Type: Grant
    Filed: December 11, 1995
    Date of Patent: August 11, 1998
    Assignee: CyberGold, Inc.
    Inventors: A. Nathaniel Goldhaber, Gary Fitts