Abstract: Systems and methods for gathering information of a user via a browser extension. It includes receiving, by a website associated with the browser extension, the profile information of the user. It also includes storing, in a database, the profile information of the user as a user profile table. It transmits, by the database, the user profile table to a machine learning database. It identifies, by the machine learning database, a plurality of user classifications related to user profile table. The systems and methods gather, by the browser extension, the browsing data of the user while user browses the internet. It stores, in a cloud database server, the browsing data of the user. It determines, by the browser extension, at least one business condition of the user. It categorizes, by the browser extension, the user based on the business condition of the user determined by the browser extension.