Abstract: According to one aspect of the present invention, a new and improved method for marketing to customers and businesses may comprise the steps of providing a platform on a global computer network for buying and selling of a good and/or service; providing a business, the business selectively offering the good and/or service at a first price, wherein the good and/or service are available for sale outside of the platform at a second price, wherein the first price is less than the second price; and sending a communication from the business via the platform to the customer for the good and/or service at the first price. The customer selects its interests to receive offers from businesses they prefer. The business uses the tools necessary via the platform to market its products or services directly to customers, who have selected preferences or interests that fall into their category.