Abstract: Disclosed is a card-less reward system providing buyers with promotional offers and engendering buyers to be rewarded by submitting receipts obtained from sellers. A method for rewarding the buyers comprises providing to a buyer a list of promotional offers for a product or service of at least one seller, allowing the buyer to accept electronically at least one promotional offer, and allowing the buyer to submit a digital image of at least one receipt obtained from the seller, which offered the accepted promotional offer. The method further comprises processing received image to retrieve purchase data, and rewarding the buyer in response to the retrieved purchase data.