Abstract: The present invention provides a process of preparing herbal filler composition for biri, cigarette and the like comprising: gradual sun drying leaves of Cichorium intybus (Chicory) till the moisture of leaves is reduced to 10% to 12%, removing the midribs from said leaves, shredding said leaves without midribs in a shredder to the desired size, 10-90% tobacco in the said shredded leaves, optionally, adding flavouring agents, as herein described, in said shredded leaves and tobacco, if desired and mixing evenly, and filing said flavoured shredded leaves in biri, cigarette and the like for smoking.