Abstract: Rather than having only two diametrically opposed band attachment points on a watch case and a single strap watchband, a watch has multiple attachment points at opposite edges of its watch case, and a watchband with multiple branches for fastening to the watch case's multiple attachment points. These branches may be straps fabricated of materials such as fabric, leather, metal or flexible plastics, and buckles and other appropriate fastening devices are integral with the strap. The multiple branch band also may be a continuously expandable linkage structure which attaches to the case, and which expands over the hand and then contracts to comfortably hold the watch on the wrist, or a metallic band having a central clasp for securing the watch to the wrist. A multiple band watchband for attachment to two opposing edges of a watch case is also disclosed.