Abstract: A new time sensitive sales opportunity delivery and routing system is described. Sales opportunities are delivered to a network of sellers and agencies via a sales delivery system. The new sales opportunities are delivered to one or more sellers wherein a first timer is started. If a new sales opportunity sits for a first amount of time without a seller claiming it, it is rerouted to a second set of sellers. When a seller claims, or grabs an opportunity, a second timer starts. If the seller does not take action against the opportunity within a second amount of time, the opportunity is rerouted to a new group of one or more sellers.