Abstract: A point of purchase retail display system for a product includes a graphic-holding and pocket portion (10) and a gripping portion (11). The portion (10) includes a pocket (20) having a cover (29) and a wall (12) having flanges (16, 17) spaced therefrom. A graphic display (57) may be received between the cover (29) and the flanges (16, 17). The wall (12) has a plurality of openings (41) therein and opposed lugs (42, 44), forming channels therebetween, are formed adjacent to the openings (41). The gripping portion (11) includes two gripping areas (54) having teeth (55) to grip the product when the gripping areas (54) are folded on a hinge (51). The gripping areas (54) also carry flanges (52) which can be received in the channels between the lugs (42, 44) to connect the portions (10, 11) and to maintain the gripping areas (54) folded on the hinge (51) and engaging the product.