Abstract: A method includes receiving a plurality of data sets. Each data set includes a customer identifier field specifying a unique customer identifier associated with each entry in each data set. The plurality of data sets includes a first group of data sets and a second group of data sets. The method further includes storing the plurality of data sets, and generating a key map including the customer identifier field including unique customer identifiers of the first group of data sets of the plurality of data sets, and an anonymous identifier field including unique anonymous identifiers. Each anonymous identifier corresponds to a customer identifier of the key map. The method further includes replacing each unique customer identifier in the second group of data sets with the corresponding anonymous identifier.

Abstract: In some embodiments, a method defines a test group from a population of consumers that have been exposed to a communication associated with a promoted entity. The test group includes a (1) retailer profile, and (2) a first purchase amount associated with the promoted entity. The method also includes receiving purchase information associated with a third party. The purchase information includes (1) a second purchase amount associated with the promoted entity, and (2) a third purchase amount associated with the promoted entity. The method further includes defining a first multiplier based on a relationship between the first purchase amount and the second purchase amount, and defining a second multiplier based on a relationship between the first purchase amount and the third purchase amount. The method additionally includes sending a signal indicative of a combined multiplier based on (1) the first multiplier, and (2) the second multiplier.

Abstract: In some embodiments, a method defines a test group from a population of consumers that have been exposed to a communication associated with a promoted entity. The test group includes a (1) retailer profile, and (2) a first purchase amount associated with the promoted entity. The method also includes receiving purchase information associated with a third party. The purchase information includes (1) a second purchase amount associated with the promoted entity, and (2) a third purchase amount associated with the promoted entity. The method further includes defining a first multiplier based on a relationship between the first purchase amount and the second purchase amount, and defining a second multiplier based on a relationship between the first purchase amount and the third purchase amount. The method additionally includes sending a signal indicative of a combined multiplier based on (1) the first multiplier, and (2) the second multiplier.

Abstract: A method includes receiving a plurality of data sets. Each data set includes a customer identifier field specifying a unique customer identifier associated with each entry in each data set. The plurality of data sets includes a first group of data sets and a second group of data sets. The method further includes storing the plurality of data sets, and generating a key map including the customer identifier field including unique customer identifiers of the first group of data sets of the plurality of data sets, and an anonymous identifier field including unique anonymous identifiers. Each anonymous identifier corresponds to a customer identifier of the key map. The method further includes replacing each unique customer identifier in the second group of data sets with the corresponding anonymous identifier.