Abstract: Embodiments are directed to a heads-up display for improving efficiency for displaying information using a web browser. Content-of-interest may be determined in web documents based in part on content profiles corresponding to the web documents. The determined content-of-interest may be compared with other information stored separately from the web browser. Business Information associated with the determined content-of-interest may be determined based on the comparison of the other information and the content-of-interest. Plugin information for a plugin document may be generated based on the a portion of the business information and the at least a portion of content-of-interest. The generated plugin document may be displayed in the web browser. The web documents may be modified based on the business information that may correspond to the determined content-of-interest. And, the modified web documents may displayed in the web browser.

Abstract: Embodiments are directed to managing content over a network. A plurality of events that may be associated with event sources may be determined. Action information may be generated based on classification of events to action events, such that the events may correspond to a campaign for a merchant. Classifying the events may also include, determining an action type that may correspond to each event based in part on an event source that corresponds to the events. Performance information may be generated based on the action information. Comparison information may be generated based on at least other performance information that may correspond to other campaigns that may be associated with other merchants. Recommendation information may be generated based on the performance information and the comparison information. Report information may be generated for display to a user based on the performance information and the recommendation information.

Abstract: Embodiments are directed to managing content over a network. Managed content may be provided to a client application. A widget controller may be arranged to determine locations that may be associated with a consumer based on information included in a consumer profile. The widget controller may enable the consumer to identify a hyper local region corresponding to the determined location that may be associated with the consumer. The widget controller may generate a request for content to a content delivery server based on the consumer's profile. Content corresponding to the request may be provided to the client application from the content delivery server. The widget controller may then deploy to the content to at least one widget. The widget controller may monitor the widgets to detect and track consumer actions with the widgets. The consumer actions may be communicated a content management server for further analysis.