Abstract: A decision dashboard system to balance competing objectives in a control system suggests control parameter settings for the control system based on specified weights for the competing objectives. For example, given a target amount of energy consumption for a campus-wide, heating, ventilation, and air conditioning (HVAC) control system, providing an optimal amount of climate control to the different campus locations may compete against the length of time climate control is provided to each of the locations. In some aspects, sets of control system settings may be used to predict outcomes based on a history of control parameter settings and measurements from the control system. In further aspects, the predicted outcomes and their associated control parameter settings may be mapped to different weights for the competing objectives and displayed in a graphical user interface.

Abstract: Systems and methods are disclosed for creating a digital consumer profile that may be dynamically and transiently generated, drawing upon attribute data that is available at time of the digital consumer profile creation. The digital consumer profile may further provide for dynamic and transient generations of a plurality of user profiles to fit definitions and use cases not anticipated at the outset of targeting or attribution efforts and attribute data collection. Regulatory conditions, privacy policies, enterprise rules and the like may determine, at least in part, the collection, analysis, and auditing of attribute data, and the merging of such data to form aliases that may be associated with consumers. The digital consumer service may comprise binding expression syntax to dynamically, and transiently, identify profiles to give flexibility and extensibility beyond having a flat match table.

Abstract: In embodiments of the present invention, improved capabilities are described for creating and using Synthetic User Identifiers within an advertising analytic platform for the purpose of targeting the placement of advertising within an available channel based at least in part on Synthetic User Identifier information.