Abstract: A method of producing a succession of self-adhesive labels on a length of release material; the method comprising the steps of:(a) applying a succession of patches of pressure-sensitive adhesive to a surface of a length of release material; and(b) applying a succession of individual labels to the patches of pressure-sensitive adhesive whereby each applied label is adhered to the release material by a respective patch of adhesive;and wherein the shape and dimensions of the patches and of the applied labels are selected whereby substantially the entire rearwardly-directed surface of each applied label is coated with the pressure-sensitive adhesive and the edge of each patch is within the periphery of the respective applied label.