Abstract: A point of purchase system carrying consumer articles that are for sale and displaying information about the articles comprises a vertically extending mounting structure mounting plural point of purchase devices. Each device includes plural elongated elements extending generally parallel to each other. The elements receive and carry plural hanger mechanisms and articles associated therewith. Each element is mounted on the mounting structure so the elements extend generally at right angles from the mounting structure. Adjacent pairs of the elements are connected to each other so the adjacent pairs of the elements are horizontally spaced in approximately the same plane from each other by a distance determined by the spacing of receptacles for the elements on the mounting structure. The adjacent elements together carry a placard spanning the distance between the adjacent elements.