Abstract: A hair color applicator includes a first gripper arm, a second gripper arm and a hinge. The first gripper arm has an applicator panel. The second gripper arm has an applicator panel. The hinge couples the first gripper arm to the second gripper arm so as to have the applicator panels movable relative to each other toward and into a generally abutting position. Each of the gripper arms may have a reservoir disposed on the respective applicator panel which is configured to retain a hair colorant.