Abstract: A system and method is disclosed having at least one sensor operable to detect a presence of a consumer in a retail environment and at least one database storing personal information of the consumer and a plurality of sales representatives employed by the retail environment. The personal information includes at least one of a personality profile based on data from at least one social network system and text communications, photographic data, and video data on the social network system. A computing device is also provided that includes at least one processor and at least one network connection. The processor is operable to compare the personal information of the consumer with the personal information of each of the plurality of sales representatives and select one of the plurality of sales representatives to service the consumer based on the comparison.