Abstract: A platform for implementing a method of aggregating and contextualizing metrics relevant to developing, launching and marketing a target therapeutic or related therapy. The method of processing the metrics includes retrieving data related to the target from one or more data sources and synthesizing the retrieved target data in a contextual manner and creating synthesized target data by converting unstructured data into structured data including an event, wherein an event comprises a corpus of data from a single source on a single date. The synthesized target data is stored in a target specific database and a user may query the database regarding the target, where the query includes at least one search parameter. The user query is processed against the synthesized target data in the target specific database and the results are presented to the user.