Abstract: Embodiments of the invention relate generally to systems, methods, and apparatus for assessing consumer perception of business features, such as brands, products, and services. A graphical user interface presents a consumer with a prime associated with the business feature. The graphical user interface presents a target to be sorted by the consumer. An instruction from the consumer is received (via a user input device) to sort the target into a bin presented on the graphical user interface. Consumer response data associated with the instruction from the consumer is generated and, based on the consumer response data, the consumer's perception of the business feature is assessed.

Abstract: Embodiments of the invention relate generally to systems, methods, and apparatus for assessing consumer perception of business features, such as brands, products, and services. A graphical user interface presents a consumer with a prime associated with the business feature. The graphical user interface presents a target to be sorted by the consumer. An instruction from the consumer is received (via a user input device) to sort the target into a bin presented on the graphical user interface. Consumer response data associated with the instruction from the consumer is generated and, based on the consumer response data, the consumer's perception of the business feature is assessed.

Abstract: Embodiments of the invention relate generally to systems, methods, and apparatus for assessing consumer perception of business features, such as brands, products, and services. A graphical user interface presents a consumer with a prime associated with the business feature. The graphical user interface presents a target to be sorted by the consumer. An instruction from the consumer is received (via a user input device) to sort the target into a bin presented on the graphical user interface. Consumer response data associated with the instruction from the consumer is generated and, based on the consumer response data, the consumer's perception of the business feature is assessed.

Abstract: A method and apparatus for monitoring physiological changes in a subject wherein the method comprises the steps of placing a sensor adjacent to and spaced from the body of the subject, filtering the signal to separate frequency components lower than 4 Hz, amplifying the generated signal and displaying the amplified signal which is indicative of changes in the physiological characteristics of the subject. The apparatus senses the electromagnetic radiation emitted as generated by physiological processes and reaction to stress, and provides this information as a composite of heart rate, respiration rate, pulse amplitude and respiratory excursion. It can also be used to indicate the comparative circulation in different parts of the body, the circulation delay time and to provide information relating to the autonomic nervous response. The sensor may be placed within a bed, seat cushion or head rest so that the subject's physiological response can be measured without his being disturbed by the sensor.