Abstract: An improved detachable wheel dispenser-holder unit, for a ring of pre-formed peripherally-tearable sticker tape, adapted to have portions thereof unwrapped and torn off its periphery from time to time, with the unit adapted for removable attachment to any member, animate or inanimate, having a wheel for peripheral mounting the sticker-tape ring thereon, and having a detachable holding means for so securing the unit. The wheel may be of a constant size or with an adjustable periphery, for increasing its periphery for a frictional holding of such a ring of tape of larger size than the wheel and peripherally thereon.