Abstract: Systems, methods and computer readable media for processing user-specified goals can include storing user accounts that are capable of directly linking to another, receiving and storing user-specified goals for each user account and associating proposed accomplishments including a value and unit of measurement, reminders and privacy and security settings. Also included are sending alerts at configurable time periods and providing advertising and rewards in accordance with the user-specified goals. Also included are displaying on a display device the user-specified goal data, progress graphs of user-specified goals for each user account node, and a status of obtaining a reward when a user-specified goal corresponds to one of the goals associated with the rewards.