Abstract: A shoulder strap for a women's bra, as well as the associated women's bra, where the shoulder strap includes a first section having a width, a second section having a width, and a ring, where the first section and the second section are attached to the ring, where the width of the first section proximal to the ring is approximately the same as the width of the second section, and where the width of the first section increases to a width larger than the width of the second section distal from the ring.