Abstract: Systems, methods, computing platforms, and storage media for generating and optimizing virtual storefront templates are disclosed. Exemplary implementations may: receive, from an administrator device, a first set of inputs; generate a first virtual storefront template based on the first set of inputs; access, from a user device, a first virtual storefront user interface (UI), the first virtual storefront UI capable of being accessed to obtain product recommendations, sales proposals, and/or quotes; receive a request comprising a location and product preferences from a user device; determine site specific information based on the request; identify one or more products for recommendation based on the site specific information; display at least one of a product recommendation and a quote for at least one product; obtain one or more first performance results specific to the first virtual storefront template; and modify at least a portion of the first virtual storefront template.