Abstract: A method and system for incorporating thematic content from a particular program into product or service advertisements uses program-advancing elements of a program in an advertisement in order to entice viewers to view the advertisements. Increased viewership of advertisements can result in increased revenue generated from advertisements that may be realized by programs, television and movie producers, networks, publishers and advertisers.
Type:
Application
Filed:
February 23, 2010
Publication date:
August 4, 2011
Applicant:
DENIZEN LLC
Inventors:
John L. Makowski, JR., Stephen C. Intlekofer
Abstract: A method and system for incorporating thematic content from a particular television program into product or service advertisements uses program-advancing elements of a television program in an advertisement for a sponsor of the program in order to entice viewers to watch the advertisements. Increased viewership of advertisements can result in increased revenue generated from advertisements that may be realized by television programs, television producers, networks, and advertisers.
Type:
Grant
Filed:
November 20, 2001
Date of Patent:
February 22, 2005
Assignee:
Denizen LLC
Inventors:
John L. Makowski, Jr., Stephen C. Intlekofer