Patents Assigned to Dentsu, Inc.
  • Publication number: 20230085186
    Abstract: An information processing apparatus includes: an output section that outputs display information for displaying discrimination information in association with a broadcast spot in a program guide, the discrimination information discriminating the broadcast spot for broadcasting a commercial associated with an advertisement campaign of a client among a plurality of program spots included in the program guide; and a comparison section that compares a first predicted rating point and a second predicted rating point, the first predicted rating point being predicted by a first prediction algorithm for each program spot of the plurality of program spots included in the program guide, and the second predicted rating point being predicted by a second prediction algorithm whose prediction accuracy is higher than prediction accuracy of the first prediction algorithm, and the output section outputs the display information to display a first program spot in a display format different from display formats of other program
    Type: Application
    Filed: February 22, 2021
    Publication date: March 16, 2023
    Applicant: DENTSU INC.
    Inventors: Dai ARAKAWA, Rina AKINO, Tomohiro KAWASE, Wataru KISHIMOTO
  • Publication number: 20230066059
    Abstract: A storage unit stores broadcast contact information indicating a degree of contact from receivers for each of a plurality of pieces of broadcast information broadcasted by a broadcast medium. A calculation unit calculates a statistic by using broadcast contact information of first broadcast information included in the plurality of pieces of broadcast information and broadcast contact information of second broadcast information broadcasted after the first broadcast information. The statistic to be calculated is a statistic having a larger contribution of the broadcast contact information of the second broadcast information than a contribution of the broadcast contact information of the first broadcast information. A prediction unit determines predicted contact information indicating a degree of contact from receivers for broadcasting-scheduled broadcast information based on the statistic.
    Type: Application
    Filed: January 25, 2021
    Publication date: March 2, 2023
    Applicant: DENTSU INC.
    Inventor: Wataru KISHIMOTO
  • Publication number: 20230060432
    Abstract: To propose efficient advertisement allocation to particular targets. An advertising material allocation system according to one aspect of the present disclosure includes: an acquisition unit configured to acquire an acquired target rating point (TRP) of each advertisement frame and restriction information about allocation of each advertisement frame; and a control unit configured to decide an advertising material for a particular target to be allocated to each advertisement frame, based on the acquired TRP and the restriction information.
    Type: Application
    Filed: January 29, 2021
    Publication date: March 2, 2023
    Applicant: DENTSU INC.
    Inventors: Wataru KISHIMOTO, Dai ARAKAWA, Rina AKINO, Sei-ichi OAKS, Risa KOBAYASHI, Shinji CHOSA
  • Publication number: 20230051512
    Abstract: A fish-quality determination system (1) analyzes, through machine learning, a relationship among image data taken of cross-sections of tails of fish, boat data indicating fishing boats that caught the fish, and quality data indicating quality of the fish. When having acquired, from a user device (3), image data of a cross-section of the tail of a fish subject to determination and boat data indicating a fishing boat that caught the fish, the system (1) uses, as an input, the image data of the cross-section of the tail of the fish subject to the determination and the boat data indicating the fishing boat that caught the fish that have been acquired so as to estimate and output quality of the fish subject to the determination on the basis of the analyzed relationship. The output quality of the fish subject to the determination is displayed on the user device (3).
    Type: Application
    Filed: February 3, 2021
    Publication date: February 16, 2023
    Applicant: DENTSU INC.
    Inventor: Kazuhiro SHIMURA
  • Patent number: 11546672
    Abstract: To efficiently evaluate exchange of advertisement frames. A frame exchange evaluation system according to one aspect of the present disclosure includes: a control unit configured to decide a plurality of campaigns that are advertisement frame exchange targets; and an acquisition unit configured to acquire current frame information about each of the campaigns and setting information for frame exchange including information about an allowable predicted audience rating of at least one of the campaigns after the frame exchange; wherein the control unit decides candidates for the frame exchange based on the current frame information and the setting information.
    Type: Grant
    Filed: January 24, 2020
    Date of Patent: January 3, 2023
    Assignee: DENTSU INC.
    Inventor: Wataru Kishimoto
  • Publication number: 20220177946
    Abstract: A pet food recommending device and a pet food recommending method for recommending a food suitable for a pet are provided. A pet food recommending device is provided, the device including a recommending means that recommends a food suitable for a pet, based on a result of a stool inspection of the pet and attribute information on the pet.
    Type: Application
    Filed: April 16, 2020
    Publication date: June 9, 2022
    Applicant: DENTSU INC.
    Inventors: Kazuhiko IKEDA, Yoko KODAIRA, Norifumi WATANABE, Izumi HAGINO, Yu SAWAI, Aya TAKEDA, Satoshi WATANABE
  • Patent number: 11334909
    Abstract: [Problem to be solved] An object of the present invention is to provide a method for improving an advertising effect, particularly in a television commercial. [Solution] According to an embodiment of the present invention, the disclosed method is a method for providing an advertisement for a television program, which determines an advertisement-related product related to a product to be advertised, refers supply prediction information of the advertisement-related product, and determines the time for placing the TV program advertisement based on the supply prediction information.
    Type: Grant
    Filed: August 9, 2019
    Date of Patent: May 17, 2022
    Assignee: DENTSU INC.
    Inventor: Wataru Kishimoto
  • Publication number: 20220129947
    Abstract: The present disclosure optimally determines a contact between a user and an advertisement. An advertisement contact determination system according to one aspect of the present disclosure includes a communication unit configured to obtain position information of a device, and a control unit configured to determine that a user of the device has come into contact with an Out Of Home (OOH) advertisement if the OOH advertisement is included in a certain range in a traveling direction of the user based on the position information of the device. The communication unit obtains a log of a certain apparatus, and the control unit determines whether the device exists in vicinity of the certain apparatus in a certain period of time or not and, if the device exists, associates the log of the certain apparatus in the certain period of time with the device.
    Type: Application
    Filed: February 14, 2020
    Publication date: April 28, 2022
    Applicant: DENTSU INC.
    Inventors: Shun MAEKAWA, Kei HAMADA, Daiki NAGATA
  • Publication number: 20220116689
    Abstract: To efficiently evaluate exchange of advertisement frames. A frame exchange evaluation system according to one aspect of the present disclosure includes: a control unit configured to decide a plurality of campaigns that are advertisement frame exchange targets; and an acquisition unit configured to acquire current frame information about each of the campaigns and setting information for frame exchange including information about an allowable predicted audience rating of at least one of the campaigns after the frame exchange; wherein the control unit decides candidates for the frame exchange based on the current frame information and the setting information.
    Type: Application
    Filed: January 24, 2020
    Publication date: April 14, 2022
    Applicant: DENTSU INC.
    Inventor: Wataru KISHIMOTO
  • Patent number: 11213164
    Abstract: There is provided a cooking device that is capable of heating and cooking ingredients by burning altogether with the cooking device. A cooking device 1 includes a main body 3 that has a concave part 2 in which cooking ingredients are to be stored and a lid body 4 that covers the concave part 2. The main body 3 and the lid body 4 are formed from flammable material. With the ingredients stored in the concave part 2 and the concave part 2 covered with the lid body 4, the cooking device 1 is burned to heat and cook the ingredients.
    Type: Grant
    Filed: December 31, 2018
    Date of Patent: January 4, 2022
    Assignee: DENTSU INC.
    Inventor: Kengo Aoki
  • Publication number: 20210368847
    Abstract: A reproduction is easily formed while reproducing the texture of a certain food. The present invention relates to a new food reproducing the texture of a certain food on the basis of texture data obtained by quantifying the texture of the certain food. The food is such that a mixture obtained by mixing a plurality of texture basic elements having different textures at a certain ratio is heated and/or cooled so as to reproduce a desired texture based on the texture data, and the mixture is formed so as to produce the food as a cubic object.
    Type: Application
    Filed: October 4, 2019
    Publication date: December 2, 2021
    Applicant: DENTSU INC.
    Inventor: Ryosuke SAKAKI
  • Publication number: 20210295344
    Abstract: A customer relation management device creates an evaluation map (a map where information pertaining to customer relation management is arranged in a coordinate space with evaluation axes serving as the reference for evaluating information, according to an evaluation result with the evaluation axes being regarded as an index), determines temporary coordinates where process target data is temporarily arranged in the coordinate space, according to an evaluation of the process target data with the evaluation axes being regarded as the index, when newly obtained information pertaining to customer relation management is input as the process target data, and recommends the process target data, based on the temporary coordinates on the evaluation map. After the recommendation, the device determines the coordinates where the process target data is to be arranged according to evaluation information (evaluation data) obtained with respect to the process target data.
    Type: Application
    Filed: June 7, 2021
    Publication date: September 23, 2021
    Applicant: DENTSU INC.
    Inventors: Kohei WASHIO, Satoshi ISHIGAI, Kunihiko MONBU
  • Publication number: 20210256559
    Abstract: An object of the present invention is to provide a service providing device, a service providing method, and a service providing program capable of efficiently providing services such as advertisements and contents. Provided is a service providing device including: a route information receiving means that receives route information indicative of respective moving route of each of plurality of moving units each of which includes auto operation function; a position information receiving means that receives position information indicative of current position of each of the plurality of moving units; and a service providing means that, when a service providing condition is satisfied by the route information from two or more moving units among the plurality of moving units, provides a service to users of the two or more moving units based on the rout information and the position information.
    Type: Application
    Filed: June 7, 2019
    Publication date: August 19, 2021
    Applicant: DENTSU INC.
    Inventor: Hakubun SO
  • Publication number: 20210224854
    Abstract: To place an efficient advertisement to a particular target. A spot planning evaluation system according to one aspect of the present disclosure includes: an acquisition unit configured to acquire information for identifying effective areas configured with advertisement slots with particular-target content rates equal to or larger than a given threshold; and a control unit configured to perform, in order that a sum total of total audience ratings (acquired gross rating point (GRP) rates) expected to be acquired by the advertisement slots of the effective areas with respect to all advertisement slots during a given period becomes a given value, adjustment of acquired GRP rates of all the advertisement slots during the given period.
    Type: Application
    Filed: June 18, 2020
    Publication date: July 22, 2021
    Applicant: DENTSU INC.
    Inventors: Rina AKINO, Dai ARAKAWA, Tomohiro KAWASE, Ryohei TACHIBANA, Yasutaka IWAMOTO, Wataru KISHIMOTO
  • Publication number: 20210217326
    Abstract: A character output device with which reading of print characters is not hindered by Braille characters even when Braille characters are output over print characters is provided. A character output device (1) includes a storage unit (2) that stores font data made up of a print character layer and a Braille character layer, a print character printing unit (3) that prints print characters onto a medium for output based on the print character layer, and a Braille character output unit (4) that outputs Braille characters onto the medium on which the print characters have been printed, based on the Braille character layer. Characters included in the font data are configured so that every dot portion (P) that forms a Braille character overlies a line portion (L) that forms a print character.
    Type: Application
    Filed: May 17, 2019
    Publication date: July 15, 2021
    Applicant: DENTSU INC.
    Inventor: Kosuke TAKAHASHI
  • Patent number: 11017439
    Abstract: A frame coordinating computer (154), upon receiving a bidding popularity from a bid management computer (152) (S1), determines whether a multiple-view video frame distributed as a content should be changed to an ad frame (S2). When it is determined that the multiple-view video frame distributed as the content should be changed to an ad frame, a change request is transmitted (S4). A content distributing computer (156P1), upon receiving such a change request (S11), changes one of content frames is changed to an ad frame (S12). Ad frame management system flexibly changes the number of ad frames in accordance with the advertisement demand by dynamically changing the number of ad frames.
    Type: Grant
    Filed: April 30, 2020
    Date of Patent: May 25, 2021
    Assignee: DENTSU INC.
    Inventor: Akihiro Shimura
  • Patent number: 10973247
    Abstract: In a food taste reproduction system, a taste recognition device obtains the taste data obtained by quantifying the food taste. A first terminal converts the taste data into taste reproduction data on a component ratio of taste components for reproducing the food taste by combining a plurality of the taste components, the taste component containing a material providing at least one basic taste. The first terminal transmits the taste reproduction data to the server for storing. A second terminal receives the taste reproduction data via an Internet and outputs the taste reproduction data to a taste reproduction device. The taste reproduction device selects at least two taste components among a plurality of the taste components based on the taste reproduction data, and combines the selected taste components in accordance with the component ratio so as to obtain the taste reproduced material.
    Type: Grant
    Filed: March 16, 2017
    Date of Patent: April 13, 2021
    Assignee: DENTSU INC.
    Inventor: Ryosuke Sakaki
  • Patent number: 10916045
    Abstract: The present invention is designed so that, even when a CG model moves with a tempo, it is possible to realize natural movement. The device according to one aspect of the present invention has a control section that exerts control so that specific data, which corresponds to a case where a predetermined parameter has a specific value, is generated using a plurality of pieces of data corresponding to respective cases where the predetermined parameter has different values, and a playback section that reproduces a predetermined computer graphics (CG) model based on the specific data.
    Type: Grant
    Filed: March 7, 2017
    Date of Patent: February 9, 2021
    Assignee: DENTSU INC.
    Inventors: Yuki Kishi, Yasuo Higa, Akio Iijima, Tatsuki Tatara
  • Patent number: 10873768
    Abstract: An effective advertising frame in a free viewpoint motion image is provided. A distribution computer 51 distributes free viewpoint motion image data to each of user terminals 50AN1 to 50ANK. The user terminals 50AN1 to 50ANK create a motion image from the received free viewpoint motion image data and display the motion image. The user terminals 50AN1 to 50ANK extract history data of a focused region of the displayed image and transmit the history data to a stereoscopic advertising frame determination computer 52. The stereoscopic advertising frame determination computer 52 stores the history data for every user ID and every content ID and extracts a common region from focused regions of a plurality of users for each content ID to determine the region as a stereoscopic advertising frame.
    Type: Grant
    Filed: November 22, 2017
    Date of Patent: December 22, 2020
    Assignee: DENTSU INC.
    Inventor: Akihiro Shimura
  • Patent number: 10715852
    Abstract: To implement advertisement distribution suitable for a user by associating each device even when a user uses a plurality of devices, the information processing apparatus includes: an acquiring unit configured to acquire first identification information at least including an Internet Protocol (IP) address and information regarding a television viewing log, and second identification information at least including an IP address and an advertisement ID (Identifier); and a control unit configured to perform control to identify a combination of the viewing log and the advertisement ID corresponding to the same IP address on the basis of the first identification information and the second identification information.
    Type: Grant
    Filed: April 20, 2017
    Date of Patent: July 14, 2020
    Assignee: DENTSU INC.
    Inventors: Hisashi Matsunaga, Shun Maekawa