Abstract: A device which reduces odor in athletic apparel storage, notably athletic or “gym” bags, lockers, and similar places where athletic apparel might be stored before it can be washed is disclosed. Chemical means both to reduce the odor of unwashed apparel by chemically neutralizing odor-causing compounds with a de-odorizer and to mask the odor of unwashed apparel with a masking scent, together or in the alternative, are disclosed. An exterior configuration for the device making it simple to use and appropriate for use in rugged conditions is also disclosed, as is an improved embodiment making the mode of the device (active or inactive) readily apparent.