Abstract: A package is provided for the marketing and distribution of dental drills, and the like, in which each drill is supported in an upright position in a base, within a rigid casing, and spaced from the walls and top of the casing. The base and casing may be formed of appropriate plastic materials, and the casing may be transparent. A number of like packages may be detachably attached to one another at the edge of their bases in side-by-side relationship, and contained in an open-ended carton. To remove a drill, the package containing the drill is pushed out one end of the carton, and it is detached from the other packages within the carton. The casing is then pulled off the base to expose the drill, and to permit it to be removed.