Abstract: The functionality of a networked physical product is defined as an abstraction, or a virtual product, in such a way that the product functionality can be interpreted and managed by a business enterprise system. A software application and data model spans isolated databases to store and maintain the functional data and contextual information of a networked physical product and the associated business data needed to manage the product. The functional and contextual data is managed by a purpose-built and optimized heterogeneous database environment, and the associated business data is managed separately in another purpose-built and optimized database environment.