Abstract: A multi-gallon capacity container comprising which comprises a substantially rectangular bottom portion having a chime and a plurality of base channels; a shoulder portion with a neck section for facilitating filling and discharging of liquid from the container and a plurality vertically extending shoulder channels; a body portion which seamlessly connects the bottom portion with the shoulder portion and having a plurality of spaced apart horizontal ribs and rib channels for increasing a lateral wall strength of the container. The container includes a first and second primary columns for increasing a top load strength of the container. Each primary column commences in the shoulder portion, extends substantially continuously along the shoulder portion, across the plurality of horizontal ribs, and terminates at the bottom portion.