Abstract: A system, method, and computer program product uses an application that allows people who have websites including a webform for making inquiries to manage communications between prospective customers and one or more sales agents. When a webform is submitted, it is routed to a special address (e.g., as an email address, an SMS address, or a social media address such as a Facebook address, a LinkedIn address, a Twitter address or the like) and one or more sales agents are called and prompted to call the prospective customer at a callback number.