Abstract: A system, method, and computer program product uses an application that allows people who have websites to track phone calls by how they got to the website. JavaScript may be loaded onto the webpage that tracks how a visitor came to the site, and then displays a phone number that is unique to that visitor. When a call comes in, the application determines which visitor called in, based on the number they dialed and other metrics. This allows the application to match the source of the visit to the phone call itself.

Abstract: A system, methods, and computer program products for performing call tracking in a novel way wherein caller ID data is obfuscated so as to preserve a caller's privacy by protecting their telephone number.

Abstract: A system is provided for thwarting the undesired incoming calls and eliminating the impact of robocalls, tollfree pumping, political spam, data collection bots, and other phone fraud forms. The system has a spam detection unit with a plurality of spam type modules and each spam type module is configured to detect a different type of spam.

Abstract: Disclosed embodiments relate generally to Customer Relationship Management (CRM), and more particularly to a system, methods, and computer program products providing or supporting a cross-channel CRM support system for serving contact phone numbers for display at a web site and using such numbers to track, analyze and utilize prospective customer behavior on the Internet prior to the prospective customer calling the served contact phone number.

Abstract: In one embodiment, a phone number is used in connection with an advertising or marketing campaign. The account associated with the phone number may be configured to specify the type of information and the type of actions to be taken when a phone call is placed to the phone number. After the call that has placed to the phone number has completed, information relating to the call is compiled. Upon compilation, the information is transmitted by a network-enabled device using a protocol, where in one embodiment, the protocol is HTTP.

Abstract: A system and method establish interactive communications between a merchant and a customer via a third party. A merchant computer provides a link to a customer computer via a computer network for accessing a data entry element on the customer computer. The data entry element facilitates entry of customer information for sending to a third-party server at a contact time to initiate merchant communications. The merchant computer receives from the third party server, generally at the contact time, customer information comprising at least one of calling history, the customer information entered into the data entry element, customer information from a data source, and demographic information. The merchant computer accesses the customer information for determining whether to engage in interactive communications with the customer generally at the contact time. The merchant engages in interactive communications with the customer generally at the contact time when it is determined to do so.