Abstract: A system, method and computer program product for automatically creating enhanced content for communication devices when a voic call is established between two or more communication devices The method includes providing, to a server device in association with the communications network, the called party phone number and generating a data structure associated with the phone number, the data structure including a search criteria used to enhance information content about the called and calling party to be provided to each communication device The server device initiates, via a search tool, a web-based search for enhanced information content according to the search criteria provided by the data structure and generates, in response to the call, a web page including the enhanced content The web page including the enhanced content is communicated to each communication device