Abstract: The present disclosure provides methods and systems for location based advertising which is able to use more detailed data related to when, where, and how advertising is done and who sees it, as well as providing data useful in the evaluation of the advertising. For example, in accordance with various aspects of the present disclosure, the system identifies one or more vehicles with standard routes. Route data is collected using a vehicle tracking device associated with the vehicle. Peripheral data associated with the standard route is also collected. The route data and the peripheral data are processed to output a route attribute profile which is communicated to a target business to sell white space on the vehicle for advertising.